San Francisco, CA
sarah@sarahadler.com
DIGITAL MEDIA & USER EXPERIENCE
SUMMARY
Creator of content across media platforms with a proven track record of producing award-winning material for agency, corporate and creative clients.
- Digital Media & User Experience
- Corporate & Public Relations
- Broadcast & Journalism
- Clinical Research
DIGITAL MEDIA & USER EXPERIENCE
IDEO 
Palo Alto, CA 2010 – 2011
Communications Consultant for a global design consultancy
- Internal journalist for Systems of Scale and Human Factor Design Practices, and IDEO.org.
- Communications consultant for Health and Wellness Practice, preparing launch of a patient-administered injectable.
- Video producer for ShopWell.com. Directed, wrote and produced educational video about personalized nutrition website. Cast and interviewed experts and users, directed post-production edit of video.
Proteus Biomedical Redwood City, CA 2010
Producer for a privately held company developing intelligent medicine products
- Wrote and produced educational video about an innovative medical product that helps patients better manage their chronic conditions. Cast and interviewed experts and patient advocate, art directed still photography shoot.
Publicis Modem (formerly Modem Media, a Digitas company) San Francisco, CA 2006 – 2007
Senior Copywriter, Senior Web Producer for advertising agency specializing in interactive media
- InsideRA: Lead producer for unbranded disease education microsite featuring an interactive video-based panel of Key Opinion Leaders and patient advocates.
- Identified, recruited and cast panel of physician experts.
- Managed 22-member cross-functional team including client, director and studio.
- Partnered with client-side legal and regulatory teams for review and approval of content.
- Co-created cutting-edge research and patient advocacy tools including interactive glossary.
- Enbrel.com: Lead writer and producer for re-launch of branded website for Enbrel.
- Generated new content including disease diagnosis, description, and treatment options.
- Coordinated with client-side commercial team, and aligned content across client’s multiple agencies.
View screenshots and video in the Web Portfolio.
BROADCAST & PRINT JOURNALISM
San Francisco Chronicle San Francisco, CA
Staff Reporter 2011 – present
Weekly Columnist and Features Writer 2007 – 2011
- Write features and contribute story ideas to newly revamped Style section.
- Weekly People Meter columnist for the Datebook section: responsible for all aspects, writing, photography and enterprising story concepts.
- Main contributor for Union Squared, the Sunday Style section’s wedding column.
Food Network Los Angeles, CA 2003 – 2005
Producer, Everyday Italian with Giada De Laurentiis Visit the Website
Producer, Roker on the Road Visit the Website
Producer, Recipe for Success Visit the Website
- Coordinated and oversaw all aspects of production for four seasons of cooking show including scouting locations, supervising set-up and wrap, managing 15-member staff and coordinating with vendors.
- Developed story ideas for food-oriented travel show.
- Developed, wrote, and directed edits for studio, field and international segments.
ABC News Boston, MA; New York, NY 1998 – 2003
Producer, Good Morning America, Medical Unit Visit the Website
Producer, Dr. Nancy Snyderman Specials View the reel in the Broadcast Portfolio.
Producer, Dr. Timothy Johnson Medical Unit View the reel in the Broadcast Portfolio.
Producer, Extreme Makeover
- Developed, pitched, produced, wrote, and directed edits for:
- Breaking medical news stories, patient profiles, live and taped segments for recurring medical segments, including appearances by Medical Editor Dr. Timothy Johnson and correspondent Dr. Nancy Snyderman.
- Long-form women’s health specials on topical issues.
- Medical segments for breaking news and magazine shows, including Nightline, World News Tonight, and 20/20.
- Served as field producer in the operating room during surgery segments of primetime broadcast.
Lifetime Television Los Angeles, CA 2001 – 2003
Producer, Speaking of Women’s Health Visit the Website
Producer, What Should You Do? Visit the Website
- Developed and produced women’s health and lifestyle segments for three seasons of talk show, also responsible for product placement integration and celebrity endorsements for sponsor Proctor & Gamble.
- Re-branded second season of show, featuring advice on what to do in various emergency situations. Enhanced segment format to include dramatic reenactments of true stories and practical tips from experts.
Discovery Health Los Angeles, CA 2002
Producer, Berman & Berman: For Women Only
Launched first daily primetime women’s sexual health broadcast, hosted by Drs. Jennifer and Laura Berman.
CORPORATE & PUBLIC RELATIONS
Genentech South San Francisco, CA 2010
Senior Manager, Public Affairs for large-sized biotechnology company
- Developed and implemented strategic, results-oriented communications plans to reach media, patients and healthcare providers. Managed Edelman PR agency relationship.
- Prepared launch of communications programs for new use of Lucentis for Retinal Vein Occlusion.
- Managed relationships with ophthalmology, retina and vision organizations.
Elan Pharmaceuticals South San Francisco, CA 2008 – 2009
Associate Director, Corporate Relations for mid-sized biotechnology company
- Drafted press releases along with related talking points for Investor Relations as well as internal and external teams.
- Managed and briefed third-party media for national and international media outlets (US, UK, and Irish Press).
- Performed adverse event crisis management following the discovery of a rare but serious infection in Tysabri patients.
- Provided media training for senior leadership team and managers in preparation for media interactions.
- Led artistic production of photo campaign and patient story initiative for use in Elan annual reports, website, patient outreach, advertising that continues to be used by the company today (for example: Elan Homepage Patient Voices).
- Created and coordinated content development and website design refresh for elan.com in collaboration with 15-member team within legal, regulatory, commercial and clinical divisions.
Mina Group, Inc. San Francisco, CA 2007 – 2008
Creative Consultant for Chef Michael Mina’s restaurant group (special projects)
- Conceptualized new brand identities and corporate positioning for three new Mina restaurants (XIV in Los Angeles, Bourbon Steak in DC, Clock Bar in San Francisco).
- Produced concept and press books to promote new restaurants, and address media and investor inquiries.
- Developed the James Beard winning Secrets of the Sommelier book proposal for Michael Mina Wine Director, Raj Parr, and wine writer Jordan Mackay.
View the book proposal in the Print Portfolio.
CLINICAL RESEARCH
UCSF Spine Center San Francisco, CA 2006
Research Coordinator, Department of Orthopedics
Supervised patient consent and managed data for the Spinal Patient Outcomes Research Trial, a randomized study measuring the results of surgical treatment for lower back pain.
Boston Children's Hospital Boston, MA 1997 – 1998
Research Coordinator, Department of Cardiology
Supervised patient consent and managed data before, during, and after cardiac catheterization for clinical trial on an investigational device to map cardiac arrhythmias.
Health Research Associates Seattle, WA 1996 – 1997
Research Coordinator
Coordinated general health Quality of Life Instrument development for pharmaceutical contracts.
Harborview Injury Prevention and Resource Center (Univ. of WA) Seattle, WA 1991 – 1996
Summer Project Coordinator for epidemiology prevention research
Gathered data about gun storage and disseminated safe firearm storage education materials to Seattle communities. Coordinated distribution of over 100,000 coupons for bike helmets in low-income areas to promote safe cycling.
Northwest Spine Surgeons Seattle, WA 1991 – 1996
Director of Research for orthopedic practice.
Supervised clinical research projects for surgeons and University of Washington residents, designed and implemented patient pathways, and directed patient education multimedia.
EDUCATION
Master of Science, Health Communications
Tufts University School of Medicine,
Boston, MA
Certificate in Public Health Studies
Harvard School of Public Health, Boston, MA
Bachelor of Arts, Sociology
Kenyon College, Gambier, OH
SELECTED PUBLICATIONS
San Francisco Chronicle | Read the articles in the Print Portfolio.
Features:“Burning Man to get taste of Playa Provisions” “Maximilian Riedel tours SFMOMA exhibition on wine” “Crossing phobias rise after Bay Bridge Repairs” “A Cleaner Environment is in the Bag”
Weekly Columns: “People Meter” “Union Squared”
ABCNews.com | Read the articles in the Web Portfolio.
“Cosmeceuticals: Blending Beauty and Science” “Breast Cancer Study Retracted”
UCSC Chancellor Dr. Susan Desmond-Hellmann's website
“The New Science of Stress: Can We Turn Back the Biological Clock?”
Viola RW, King HA, Adler SM, Wilson CB. Delayed infection after elective spinal instrumentation and fusion. A retrospective analysis of eight cases. Spine. 1997 Oct 15;22(20):2444-50.
AWARDS
Webby Award, Official Honoree, Pharmaceuticals
InsideRA.com (2008)
Interactive Media Award, Best in Class, Medical
InsideRA.com (2007)
POP Award, Best HIV/AIDS programming
Discovery Health (2003)
International Health & Medical Media Award, Best Documentary
ABC News (2001)
PRISM Award, Best News Magazine Special
ABC News (2001)
The Robert Joplin Science Writers Award, Best Medical Journalism Reporting
ABC News (2001)
The Dr. Norman B. Stearns Award - Outstanding Thesis
Tufts University School of Medicine (2000)
Albert Schweitzer Urban Fellowship - Grant Recipient
Tufts University School of Medicine (1998)